by Amber Reeves | Apr 22, 2019 | Gift Cards
There are some common “myth”-conceptions in regards to paper and plastic gift cards. Once again, we consulted Rich Olson of Optimum Card Solutions, who helped set the record straight. Myth #1: Paper gift cards will cost higher than plastic gift cards One of the...
by Amber Reeves | Apr 11, 2019 | Gift Cards
Over the past year, the humble plastic straw has been drawing much attention as an environmental hazard, clogging everything from oceans to landfills. Numerous restaurants across the nation have already discontinued using them, or are offering them only upon request....
by Amber Reeves | Mar 18, 2019 | Gift Cards
Mother’s Day is one of the largest gifting holidays of the year. According to the National Retail Federation Mother’s Day survey, 86% of Americans were expected to celebrate Mother’s Day in 2018 and I expect 2019 to be no different. Spending was expected to reach...
by Amber Reeves | Feb 28, 2019 | Gift Cards
You have to wonder if even super sleuth Sherlock Holmes would have been stymied by the mysteries of cryptocurrency – and the role Gift Cards play within it. To be sure, the whole subject of crypto remains rather cryptic to many of us. Yet oddly enough, a burgeoning...
by Amber Reeves | Nov 29, 2018 | Gift Cards
“What do women want?” When Sigmund Freud first posed that mystifying question, he could have had an “A-ha!” moment – if only he asked Reaf! The answer, Dr. Freud, is Gift Cards. Granted, Gift Cards top the Holiday Wish Lists of 60% of all consumers – women and men...
by Amber Reeves | Nov 19, 2018 | Gift Cards
The sugarplums! The twinkling lights! The fruitcake! Ok, maybe forget that last one. But the holiday season is a rather magical one, isn’t it? Yet something else is happening here. And it has to do with the magic a booming economy can create: More and more companies...
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