by Amber Reeves | Apr 22, 2019 | Gift Cards
There are some common “myth”-conceptions in regards to paper and plastic gift cards. Once again, we consulted Rich Olson of Optimum Card Solutions, who helped set the record straight. Myth #1: Paper gift cards will cost higher than plastic gift cards One of the...
by Amber Reeves | Mar 18, 2019 | Gift Cards
Mother’s Day is one of the largest gifting holidays of the year. According to the National Retail Federation Mother’s Day survey, 86% of Americans were expected to celebrate Mother’s Day in 2018 and I expect 2019 to be no different. Spending was expected to reach...
by Amber Reeves | Feb 28, 2019 | Gift Cards
You have to wonder if even super sleuth Sherlock Holmes would have been stymied by the mysteries of cryptocurrency – and the role Gift Cards play within it. To be sure, the whole subject of crypto remains rather cryptic to many of us. Yet oddly enough, a burgeoning...
by Amber Reeves | Nov 29, 2018 | Gift Cards
“What do women want?” When Sigmund Freud first posed that mystifying question, he could have had an “A-ha!” moment – if only he asked Reaf! The answer, Dr. Freud, is Gift Cards. Granted, Gift Cards top the Holiday Wish Lists of 60% of all consumers – women and men...
by Amber Reeves | Nov 19, 2018 | Gift Cards
The sugarplums! The twinkling lights! The fruitcake! Ok, maybe forget that last one. But the holiday season is a rather magical one, isn’t it? Yet something else is happening here. And it has to do with the magic a booming economy can create: More and more companies...
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