About Us
Who We Are
At Wolfe, over 150 team members spanning 23 states, 4 times zones, and 1,082 years of combined experience. We are an elite team of gift card and fin-tech powerhouses to make Wolfe an industry leader. We are adventure seekers and DIYers. Dads, moms, grandparents, and pet parents. Gen Z, Millennials, Gen X, and Boomers. Wood workers, chefs, Star Wars fans, and musicians. Oh, and we all have one mission; to work hard, be nice, & create the next generation of gifting. We perform as a team of driven, high-integrity people who care about our customers, employees, and community.
Reaf Marketing
The idea of Reaf Marketing began when Diane Walker, founder and president, sat at her desk at Sunglass Hut corporate offices looking for an agency to help sell their gift card into the B2B market. Finding a partner with just the right specialized experience proved to be quite a challenge – and this is when she realized opportunity was knocking at her door.
Our Story Continued
Diane grew a successful multi-million-dollar program for Sunglass Hut and then decided to open her own agency, Reaf Marketing. Already intimately familiar with corporate settings, she hit the ground running and never looked back. Today, she continues to build lucrative B2B gift card programs for esteemed national retailers.
In May of 2023, The Wolfe Companies acquired Reaf Marketing. The merger of these two companies provides brands with innovative gift card technologies, state-of-the-art fulfillment capabilities, and strong gift card management, unrivaled by others.